Senior Marketing Operations Manager

Marketing Remote

Wheel is the health tech company powering the next generation of healthcare. The entire healthcare industry is racing to serve patients online, but outdated business models, technologies, and mindsets are continuing to get in the way. We pioneered a new way for companies to build and scale virtual care. 

Instead of starting from scratch, companies can leverage Wheel’s virtual care platform and nationwide clinician network to develop a virtual care service — bypassing the 15 months and $15 million it can take to build from the ground up. Today, Wheel powers the most innovative companies in healthcare today, including digital health companies, clinical lab networks, retailers, traditional healthcare providers, and tech companies.

We’re a team of experts and innovators working together to solve some of healthcare’s most challenging problems in order to put great care within everyone’s reach. We’ve raised $216 million in funding and backed by top investors including Lightspeed Venture Partners, Tiger Global, Coatue, CRV, Tusk Ventures, Salesforce Ventures, and Silverton Partners. 

In the last year we’re proud to have been named:

  • Forbes Next Billion Dollar Startups 
  • Built In’s Best Remote-First Places to Work
  • CB Insights Digital Health 150 
  • Business Insider 30 Leaders under 40 Changing Healthcare 

We’re looking for people to join our team who share a passion for making a positive difference in healthcare and feel connected to our core values. 

Position Summary
 
The Senior Marketing Operations Manager will serve as a collaborative thought-partner for all marketing strategy, planning, and execution. This is a unique opportunity to optimize data strategies and processes that can directly impact how Wheel achieves our revenue and growth goals. This individual should have a healthy balance of operations, technical, and analytical experience to design and implement innovative processes and solutions that enable our marketing efforts.
 
In this position, you will work cross-functionally with many different team members to understand KPIs, establish best practices, quality control, and reporting and analytics. You will own the accuracy of our marketing data and will continuously optimize our processes to make our marketing inbound and outbound efforts more efficient (including CAC and ROAS positive). 
 
Responsibilities
  • Own the marketing tech stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology
  • Manage the day-to-day of Hubspot, Salesforce, and Looker to ensure consistent tracking across all marketing campaigns & programs
  • Troubleshoot and QA workflows, data issues, and other essential marketing ops functions
  • Work with the marketing team to build marketing analytics reporting and develop insights in Salesforce to make recommendations on areas for optimization and improve performance benchmarks.
  • Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, Lead > MQL > SQL (and stages)
  • Partner with content and lifecycle teams on email strategy, campaign and program build, and strategic guidance on marketing automation campaigns.
  • Work with the Growth Marketing Manager for optimization of lead scoring strategy, methodology, and execution to increase funnel efficiencies and conversion rates
  • Work with Sales Ops on our lead enrichment strategy to improve the quality of our database to enable effective segmentation and audience targeting
  • Align closely with our revenue operations and sales operations team to ensure continuity and consistency across all of our systems
  • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
  • Develop enablement plans, lead training, and deliver documentation to ensure Marketers are fully enabled to use new system features.
 
 Qualifications
  • 7+ years of marketing operations experience, ideally within a marketplace or SaaS company
  • 3+ years experience with Salesforce, Hubspot (or other marketing automation tool), and Looker (or other data visualization tool)
  • 3+ years of leading large-scale technology initiatives, driving strategic planning, project scope, alignment, and communication
  • Proficient with databases, analytical tools, and developing reports/dashboards for demand generation performance
  • Strong analytical, conceptual, and problem-solving abilities
  • Experience working in or with B2B Demand Generation teamsWilling to work in a collaborative and results-oriented team environment
  • Proactive self-starter, demonstrating high initiative and critical thinking
  • Proficient in project management
  • Excellent communication skills and strong attention to detail
  • Excited to design strategies, build processes, execute visions and drive revenue
 
Equal Employment Opportunity Statement
At Wheel, we know we will go further together by celebrating diversity and that starts by honoring each of our unique lived experiences. We look for a diverse pool of applicants including those from historically marginalized groups: women, people with disabilities, people of color, formerly incarcerated people, people who are lesbian, gay, bisexual, transgender, and/or gender nonconforming, first and second generation immigrants, veterans and people from different socioeconomic backgrounds. We are committed to ensuring a safe work environment where employees are not discriminated against based on age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, physical or mental disability, military or veteran status, national origin, or any other characteristic protected by law. We are proud to be an equal opportunity employer that believes in health, equity, equality, and prosperity for all so we can succeed in changing the way healthcare works.