Senior Marketing Operations Manager

Wheel is the health tech company powering the next generation of healthcare. The entire healthcare industry is racing to serve patients online, but outdated business models, technologies, and mindsets are continuing to get in the way. We pioneered a new way for companies to build and scale virtual care.

Instead of starting from scratch, companies can leverage Wheel’s virtual care platform and nationwide clinician network to develop a virtual care service — bypassing the 15 months and $15 million it can take to build from the ground up. Today, Wheel powers the most innovative companies in healthcare today, including digital health companies, clinical lab networks, retailers, traditional healthcare providers, and tech companies.

We’re a team of experts and innovators working together to solve some of healthcare’s most challenging problems in order to put great care within everyone’s reach. We’ve raised $216 million in funding and backed by top investors including Lightspeed Venture Partners, Tiger Global, Coatue, CRV, Tusk Ventures, Salesforce Ventures, and Silverton Partners.

In the last year we’re proud to have been named:

Forbes Next Billion Dollar Startups
Built In’s Best Remote-First Places to Work
CB Insights Digital Health 150
Business Insider 30 Leaders under 40 Changing Healthcare

We’re looking for people to join our team who share a passion for making a positive difference in healthcare and feel connected to our core values.

Position Summary

The Senior Marketing Operations Manager will serve as a collaborative thought-partner for all marketing strategy, planning, and execution. This is a unique opportunity to optimize data strategies and processes that can directly impact how Wheel achieves our revenue and growth goals. This individual should have a healthy balance of operations, technical, and analytical experience to design and implement innovative processes and solutions that enable our marketing efforts.

In this position, you will work cross-functionally with many different team members to understand KPIs, establish best practices, quality control, and reporting and analytics. You will own the accuracy of our marketing data and will continuously optimize our processes to make our marketing inbound and outbound efforts more efficient (including CAC and ROAS positive).

Responsibilities

Own the marketing tech stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology
Manage the day-to-day of Hubspot, Salesforce, and Looker to ensure consistent tracking across all marketing campaigns & programs
Troubleshoot and QA workflows, data issues, and other essential marketing ops functions
Work with the marketing team to build marketing analytics reporting and develop insights in Salesforce to make recommendations on areas for optimization and improve performance benchmarks.
Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, Lead > MQL > SQL (and stages)
Partner with content and lifecycle teams on email strategy, campaign and program build, and strategic guidance on marketing automation campaigns.
Work with the Growth Marketing Manager for optimization of lead scoring strategy, methodology, and execution to increase funnel efficiencies and conversion rates
Work with Sales Ops on our lead enrichment strategy to improve the quality of our database to enable effective segmentation and audience targeting
Align closely with our revenue operations and sales operations team to ensure continuity and consistency across all of our systems
Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
Develop enablement plans, lead training, and deliver documentation to ensure Marketers are fully enabled to use new system features.

Qualifications

7+ years of marketing operations experience, ideally within a marketplace or SaaS company
3+ years experience with Salesforce, Hubspot (or other marketing automation tool), and Looker (or other data visualization tool)
3+ years of leading large-scale technology initiatives, driving strategic planning, project scope, alignment, and communication
Proficient with databases, analytical tools, and developing reports/dashboards for demand generation performance
Strong analytical, conceptual, and problem-solving abilities
Experience working in or with B2B Demand Generation teamsWilling to work in a collaborative and results-oriented team environment
Proactive self-starter, demonstrating high initiative and critical thinking
Proficient in project management
Excellent communication skills and strong attention to detail
Excited to design strategies, build processes, execute visions and drive revenue

Equal Employment Opportunity Statement

At Wheel, we know we will go further together by celebrating diversity and that starts by honoring each of our unique lived experiences. We look for a diverse pool of applicants including those from historically marginalized groups: women, people with disabilities, people of color, formerly incarcerated people, people who are lesbian, gay, bisexual, transgender, and/or gender nonconforming, first and second generation immigrants, veterans and people from different socioeconomic backgrounds. We are committed to ensuring a safe work environment where employees are not discriminated against based on age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, physical or mental disability, military or veteran status, national origin, or any other characteristic protected by law. We are proud to be an equal opportunity employer that believes in health, equity, equality, and prosperity for all so we can succeed in changing the way healthcare works.

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