Growth Marketing Manager - ABM/Demand Gen

Marketing Remote
About Wheel:
Wheel is powering virtual care. We are a healthcare technology company bringing together both the tech infrastructure and the clinicians to power many of the industry’s leading telehealth services. By enabling more companies and clinicians to participate in virtual care, Wheel is helping to connect patients to the best care for their health needs.

We’re a hybrid-remote company with a hub in Austin, Texas, and we are proud to have been recently named one of Built In Austin’s Best Places to Work and Best Small Company to Work For. Wheel is backed by top investors; Lightspeed Venture Partners, CRV, Tusk Ventures, and Silverton Partners. We’re looking for new Wheelies who share a passion for making a positive difference in healthcare and feel connected to our core values. 

Our Values
We believe we can help build a future for everyone by ensuring how we work is aligned with our core values of:

Further, together. 
Empathy, everyday.
Be trusted.
Grit to grow.
High Velocity.

To learn more about how we work, check out our careers page.

Position Summary
Wheel is seeking an Account Based Marketing Manager to drive pipeline generation for target accounts. This person will report directly to the Growth Lead, and will be responsible for developing strategy, launching and managing campaigns, and tracking success of all ABM and Demand Gen programs. 

The ideal candidate will be ready to take ownership of Wheel’s demand-side growth marketing campaigns, and grow inbound leads 4X over the next 12 months. This role will work cross-functionally with the sales organization, specifically the SDR team, to determine the journey from lead to MQL to SQL to Closed Won. 

This person will be expected to be the hands-on owner of all ABM and Demand Gen campaigns, including: set up, segmentation, journey building, intent scoring, engagement measurement, prospect grading, managing (not designing) the ad creative process, advertising campaigns, and media sponsorships. They’ll collaborate closely with the content and design team to develop campaign assets, and with the marketing operations team to track and report campaign performance.

Responsibilities
- Develop and implement a target account strategy to support growth initiatives
- Drive pipeline generation for high-value accounts utilizing ABM technology, such as Metadata.io and Drift chatbot
- Launch and manage advertising campaigns across LinkedIn, Facebook, Google, and other relevant ad channels
- Work closely with HealthTech media publications to run promoted content, webinars, and banner ads
- Proactively engage with the SDR teams to coordinate, communicate, and optimize the impact of marketing activities
- Track lead flow in Salesforce to ensure the appropriate Sales channels are following up with prospects
- Develop data and insight strategy to build and maintain comprehensive account profiles and target personas
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Report out campaign performance, make recommendations for campaign improvements, and share key learnings across the marketing organization

Qualifications  
- 5+ years of multi-channel B2B marketing experience, with 2+ years of experience in Account Based Marketing
- Experience using ABM tools to build and manage B2B digital marketing campaigns to drive desired outcomes for high-value accounts
- Proactive self-starter, demonstrating high initiative and critical thinking
- Strong analytical skills with an eye for tactical detail
- Excellent verbal and written communication skills
- Team player with the ability to work independently and autonomously
- Strong knowledge and experience in Salesforce and/or Drift highly preferred
- Strong understanding of pipeline metrics and measurement, and ability to communicate campaign performance across the marketing organization and cross-functional teams
- Proven track record of planning, executing, and delivering commercial goals through marketing campaigns

Wheel continues to maintain its commitment to creating an inclusive and equitable work environment, and believes pay transparency is an important component. We are reviewing our internal policies and practices to ensure this is enabled for all employees, regardless of where they are located. In the meantime, this role can be performed remotely, with the exception of Colorado on a temporary basis. Colorado-based candidates will resume consideration in Q1 2022.

Equal Employment Opportunity Statement 
At Wheel, we know we will go further together by celebrating diversity and that starts by honoring each of our unique lived experiences. We look for a diverse pool of applicants including those from historically marginalized groups: women, people with disabilities, people of color, formerly incarcerated people, people who are lesbian, gay, bisexual, transgender, and/or gender nonconforming, first and second generation immigrants, veterans and people from different socioeconomic backgrounds. We are committed to ensuring a safe work environment where employees are not discriminated against based on age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, physical or mental disability, military or veteran status, national origin, or any other characteristic protected by law. We are proud to be an equal opportunity employer that believes in health, equity, equality, and prosperity for all so we can succeed in changing the way healthcare works.

Wheel was just recognized in Forbes' Next Billion-Dollar Startups list! Learn more.

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