On-Demand Panel: Data-Driven Engagement at the Point of Care

  • Wheel Team
  • September 24, 2025

Transforming Healthcare Engagement with Data and Digital Workflows

The point of care is being redefined. With the rise of virtual care, programmatic platforms, and real-time data, healthcare engagement is happening wherever patients and providers connect. This shift is creating new opportunities for pharma and tech to shape how care is delivered in a digital-first ecosystem.

In this exclusive on-demand panel from Fierce Pharma Week 2025, industry leaders explore how data and digital innovation are expanding the boundaries of healthcare engagement. Through real-world examples, they share how data-driven approaches are influencing action, adherence, and outcomes.

Key Takeaways from the Panel

  • How virtual care and programmatic platforms are expanding what “point of care” means in modern healthcare
  • Tapping into real-time clinical and behavioral data to inform engagement strategies for HCPs and patients
  • Integrating pharma messaging into digital workflows in a compliant, contextually relevant way
  • The role of partnerships across tech, media, and pharma in building a connected ecosystem
  • Real-world examples showing how data-driven approaches influence action, adherence, and outcomes

Featured Speakers

Experts from across the healthcare ecosystem, recorded live at Fierce Pharma Week 2025.

  • Karima Sharif, SVP, Strategic Accounts, Doceree
  • Arindam Mukherjee, Director, Data Strategy & Management, Ipsen
  • David Murawski, Director, Digital & Operations, Bayer
  • Michelle Monaco, SVP and Head of Product, Wheel
  • Soni Jha, AD, Insights and Decision Science, Novartis
  • Stephanie Butler (Moderator), Senior Conference Production Director, Fierce Pharma

Access the recording